Johnnie Walker Red Label is our Pioneer Blend, the one that has introduced our whisky to the world. Highly versatile and with universal appeal, it has a bold, characterful flavour that shines through even when mixed. Johnnie Walker Red Label is now the best-selling Scotch Whisky around the globe. Perfect for parties and get-togethers, at home or going out. Enjoy with friends. Johnnie Walker Red Label is crackling with spice and bursting with vibrant, smoky flavours. It’s a blend that combines light whiskies from Scotland’s East Coast and more peaty whiskies from the West, creating an extraordinary depth of flavour.