Johnnie Walker Red Label is our Pioneer Blend, the one that has introduced our whisky to the world. Highly versatile and with universal appeal, it has a bold, characterful flavour that shines through even when mixed. Johnnie Walker Red Label is now the best-selling Scotch Whisky around the globe. Perfect for parties and get-togethers, at home or going out. Enjoy with friends. Johnnie Walker Red Label is crackling with spice and bursting with vibrant, smoky flavours. It’s a blend that combines light whiskies from Scotland’s East Coast and more peaty whiskies from the West, creating an extraordinary depth of flavour. Johnnie Walker Red Label was launched in its current form by brothers George and Alexander Walker in 1909, though it had existed as Walker’s Special Old Highland Red Label for some years previously. Alexander blended a type of whisky which is more suited to mixing with soda than the heavier, more old-fashioned whiskies, and named it after his grandfather, who had started the family business in 1820. Today it is the world’s most popular whisky and is sold in more than 200 markets world-wide.